In modern digital marketing mix emails and SMS should work together to provide complete task performance. But when one type of message is better to deliver via email, the other is more efficient to be delivered via SMS. The question now is how to use both email and SMS marketing to increase your business ROI.
SMS and emails: what’s the difference?
As people see tons of different content during each day (in smartphones, on TV, on the streets), businesses are constantly in search of the best method to win consumers’ attention. According to statistics 78% of buyers choose text messages as a priority way of using their smartphones. So why not place bets on SMS marketing? There is a huge difference between email and SMS marketing across several important criteria:
The open rate of SMS texts is 98% when emails perform only 20% of open rate Emails have 2.5% Click-Through-Rate (CTR), when SMS show more than 9% CTR which is the highest number within all the digital channels Respond rate: people answer emails within 90 minutes. And SMS responses come on average after 90 seconds!
When it comes to open rate and response rate it’s obvious that SMS marketing is a complete winner. But does it mean that emails lose? No! Email marketing comes on stage when you need to send:
Long-form educational materials B2B messages with technical content Press releases Visual information, presentations based on photo and video content.
How to find balance between SMS and email usage?
These two channels work best when they are complimentary. Use SMS for time-urgent offers, text polls and other ways of communication when you need feedback. And benefit from emails when you need to share long, photo/video rich content with continuous access.
Tips on using SMS marketing
Tips on using email marketing
Tips how to use SMS and email together:
According to statistics 58% of customers would like to hear from brands several times a week via SMS. So why shouldn’t you stay in touch using text marketing? The best marketing strategies include both emails and SMS without choosing between them. And multifunctional marketing software allows to implement and automate both. So you shouldn’t discard any of these two mailing methods but maximize the effect and the strength of each one in your business.
